Markup Calculator — Cost to Selling Price
Calculate product markup and profit margin. Set your cost and desired margin to get the selling price.
Tool Interface
How to use
- Enter your cost, then either a markup percentage or the selling price.
- Click Calculate to get the selling price, profit per unit, markup and equivalent margin.
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About This Tool
Price Products With the Right Markup
The Markup Calculator helps sellers set prices that protect profit. Enter your cost and a markup percentage to get the selling price, or enter the cost and selling price to see the markup and the equivalent margin. Every result shows profit per unit alongside the percentages.
Markup is profit as a share of cost, while margin is profit as a share of selling price. They are not the same: a 40 percent markup equals about a 28.6 percent margin. Mixing them up is one of the most common pricing mistakes in small business. The tool is free and needs no signup.
How to Use the Markup Calculator
Three steps to a profitable price.
- Enter your cost: Type what one unit costs you in dollars.
- Pick a mode: Enter a markup percentage to compute the selling price, or enter the selling price to reveal the markup and margin.
- Click Calculate: See the selling price, profit per unit, markup and equivalent margin instantly.
Markup Versus Margin
- Markup: Profit divided by cost. A 10 dollar cost sold for 14 dollars is a 40 percent markup.
- Margin: Profit divided by selling price. That same sale is a 28.6 percent margin.
- Converting: Margin equals markup divided by (1 + markup). Markup equals margin divided by (1 minus margin).
- Why it matters: Quoting margin when you meant markup silently shrinks your profit.
Key Features
- Two modes: Cost plus markup percent, or cost plus selling price.
- Profit per unit: See the dollar profit behind every percentage.
- Margin equivalent: Every markup result shows the matching margin.
- Instant math: No spreadsheets needed for quick pricing decisions.
- Free for sellers: No signup, no cost, unlimited use.
Frequently Asked Questions (FAQ)
Is the Markup Calculator free? Yes. It is completely free with no signup.
What is the difference between markup and margin? Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 40 percent markup on cost equals roughly a 28.6 percent margin on price.
Which should I use for pricing? Most retailers set prices with markup on cost, then check the resulting margin against their targets.
Can I work backwards from a target price? Yes. Enter your cost and the planned selling price to see the markup and margin that price delivers.
Does it handle currency other than dollars? The math is the same in any currency. Enter your amounts in whatever currency you price in.
Do I need an account? No. The calculator works instantly with no signup.
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